We’re presenting partners of Football for Breakfast. Here’s why.

We don’t usually talk about football.

But earlier this year, we became the presenting partner of Football for Breakfast – and it felt like the right thing to tell you about.

Not because it’s a sponsorship. Because it’s actually worth your time.

What is Football for Breakfast?

It’s a podcast. But not the kind you’re probably imagining.

No pundits. No transfer gossip. No debate about whether such-and-such deserves to start on Saturday. Football for Breakfast takes a different approach entirely. Every episode, host Jim Johnson sits down with a business leader, entrepreneur, or cultural figure in a greasy spoon café – checkerboard floors, wood-panelled walls, a sauce bottle on the table – and has a proper conversation.

The first half is where the guest came from. An earliest memory. The grandad who took them to the match. The game heard through a bedroom wall. Football before any of it was about money.

Then a whistle blows, and the second half turns to who they became. The business they built. The people they learned to lead. Somewhere in the telling, the two halves fold into one.

Every guest also brings an object. A ticket stub. A shirt worn under a suit. Held across the table, it becomes the hinge of the story – the moment the past becomes present.

At the end of every episode, the guest is handed a trophy, finds their name on it, and reads it aloud. They become a Good Companion – part of a closed network of business leaders and people of real authority, gathered one fry-up at a time.

Why OSS?

We backed it because we recognised something in it.

The conversations that matter most rarely happen in boardrooms. They happen at kitchen tables. On the terraces. Over a mug of tea in a café that’s been there since before any of this existed.

That’s our world too. We work with businesses and homeowners who trust us with the things that matter most to them. That kind of trust isn’t built through noise. It’s built through showing up, doing the job, and being the kind of people worth knowing.

Football for Breakfast is built on the same idea. We’re proud to be part of it.